Jeff Bezos’ Brain-Boosting Drink Gains Popularity in Indonesia
Jakarta, Indonesia — Jeff Bezos, the billionaire founder of Amazon, reportedly swears by a particular brain-boosting drink to sharpen his focus and maintain mental clarity. Surprisingly, this very drink has also become a favorite among Indonesians, especially among professionals and students who are seeking extra cognitive energy during long days.
In recent months, online searches for Jeff Bezos’ favorite drink have surged in Indonesia. Social media platforms are flooded with testimonials and local reviews about its benefits. While Bezos’ billionaire lifestyle may feel out of reach, this drink trend shows that one of his daily habits is not only accessible but already embraced by many in Southeast Asia.
What Is Jeff Bezos Drinking for Brain Power?
According to multiple wellness and lifestyle sources, Jeff Bezos frequently drinks green tea infused with L-theanine and matcha, a combination believed to enhance focus, improve memory, and reduce stress. Unlike coffee, which often causes jitters or crashes, this mix provides a smoother energy boost — ideal for long hours of decision-making or deep work.
L-theanine, an amino acid found in tea leaves, has been widely studied for its calming yet alertness-boosting effects. Matcha, a concentrated form of green tea, adds antioxidants and a gentle caffeine kick, making it a powerful duo for anyone looking to stay sharp without overdoing it on stimulants.
Why Indonesians Are Joining the Trend
In Indonesia, where traditional teas and herbal drinks are part of daily life, adopting Bezos’ brain drink wasn’t a big leap. Local cafes and health shops have started offering matcha-based drinks combined with adaptogens and L-theanine supplements. Influencers on platforms like TikTok and Instagram have also jumped on the trend, promoting the drink as a “smart solution” for high-focus tasks.
“I used to drink three cups of coffee a day,” said Dimas, a Jakarta-based freelance designer. “Now I’ve switched to a matcha-L-theanine blend. I feel more productive without feeling anxious.”
This shift mirrors a larger wellness trend among young Indonesians who are increasingly focused on mental performance and overall health.
The Science Behind the Buzz
The popularity of Jeff Bezos’ favorite drink isn’t just hype. Multiple studies suggest that L-theanine works synergistically with caffeine to promote alpha brain waves — the state associated with calm focus and creativity. For entrepreneurs like Bezos, this balance may be key to sustained high performance.
Researchers from the National University of Singapore even found that tea drinkers had better-organized brain structures and cognitive functions compared to non-drinkers.
This scientific backing has only strengthened the drink’s reputation, both globally and in Indonesia.
Affordable, Accessible, and Effective
Perhaps what makes this trend even more appealing is its affordability. While Bezos might enjoy premium imported blends, everyday Indonesians can replicate the drink using locally available matcha powder and L-theanine capsules found online or in health stores.
Whether you’re a student cramming for exams, a creative working on a deadline, or someone simply looking for mental clarity, Jeff Bezos’ brain drink is an easy habit to adopt — and it’s already part of Indonesian daily life.